Your Partner for New Revenue Growth in Africa
Business expansion into Africa offers many opportunities, with its diverse economies, growing middle class, and untapped potential.
Your Partner for New Revenue Growth in Africa
Expanding your business into new African markets is a strategic move that requires careful planning. Business expansion into Africa offers many opportunities, with its diverse economies, growing middle class, and untapped potential. However, Africa also offers a unique set of challenges for expanding companies. Africa is a diverse place full of national and regional differences. Challenges include: Poor Infrastructure, Political and Regulatory risks, Communication Challenges, Cultural Differences, and Talent Acquisition. We partner with a select group of companies to support their access into new African markets
With our decade long presence “on the ground” in: Johannesburg, and Capetown in South Africa, Lagos and Abuja in Nigeria, we are well positioned at the gateway of each of the leading consumer markets in Africa
Our Commercial Focus Offers
- Strong orientation on delivering results and growing revenue
- Entrepreneurial thinkers with a disciplined approach to business
- Deliver commercial sales in large and or untapped African markets
- Bring together any group’s affiliates in Sub-Sahara Africa
Our Services
- Market knowledge: identify African markets with revenue potential
- Glocal: advise businesses around the different cultures and customs
- Access: make introductions at Ministries and State Governments
- Network: establish routes to market in the selected territories
- Business Development: advise on strategy and activation
- Marketing campaigns: develop and execute “Above” (ATL) and Below the Line (BTL)
- Sales: engage customers and convert leads to sales
Africa has one of the World’s fastest – growing consumer markets
Africa has one of the world’s fastest-growing consumer markets, projected to grow to 1.7 bn consumers by 2030. Africa’s middle class is expanding rapidly. This new consumer base thus drives demand for a wide range of products and services, from luxury goods to financial services and healthcare. Consumer and business spending in Africa should reach around $6.6tn by 2030, fueled by population growth and urbanisation.
The reasons for consumer growth are many but in particular; access to the internet and mobile technology is on the rise across Africa. This digital growth opens up new chances for e-commerce, fintech, and other tech-driven sectors. Furthermore, if the Continental Free Trade Area (CFTA) is appropriately implemented in 2030, a single Africa market for goods and services will be very attractive to new entrants. The CFTA will offer companies various points of entry to Africa and its consumer market of 1.7bn.
Key African Markets
It is estimated that South Africa, Nigeria, and Egypt will have the largest consumer markets in Africa by 2030. But these aren’t the only countries that offer opportunities. Companies should be aware of the potential in the rest of Africa, but especially: Algeria, Angola, Ethiopia, Ghana, Kenya, Morocco, Rwanda, Sudan, Tunisia, and Tanzania. These countries all show signs of high economic growth in the years ahead.
Contact US
You can get in touch with us by emailing hello@growrevenueafrica.com or filling out the contact form. We look forward to hearing from you.
